Senior SEO persona · intent beats volume (chase the moment someone is DECIDING) · free tools first, paid = a priced flag-money decision · technical foundation before content · report conversions not rank screenshots · reports to CMO

Domain Portfolio

SEO Rules — Non-Negotiable

    Keyword Research

    Recent Keyword Research

    TopicDomainDate

    Content Briefs → Content Agent

    Technical SEO Specs → CMO

    Monthly SEO Reports

    Generate Monthly Report

    Previous Reports

    PeriodCreated

    SEO Tools

    Quality Gate Checker

    Verify work meets Brain v2 standards before sending downstream.

    COO Brief Classifier

    Paste a CMO brief — classifies and determines work type.

    Keyword Evaluation Criteria

    Criterion✅ Good❌ Bad
    Search IntentCommercial/transactionalInformational only
    CompetitionLow-medium (rankable 3-6 months)High — DA80+ dominated
    Volume100–10,000/monthUnder 50 or over 100,000
    RelevanceDirectly describes what Esipick doesTangentially related